Golden Girls Collection
Girl on Kicks X Jukserei
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Over a period of nine months Jukserei has worked with
Girl on Kicks to create her ultimate GOLDEN GIRLS
Jewelry Collection – A selection of limited pieces.
Girl on Kicks is known around the world
for her passion for sneakers and streetwear.
Inspired by this passion and 80’s bold statements
infused with Jukserei’s Scandi style, this fresh
collection brings a new interpretation of the golden
girl into the 21st century.
1. How did the collaboration with Jukserei come about?
GIRL ON KICKS: The first time I got in contact with Jukserei was when Julie
emailed me to ask if they could gift me one of their croissant necklaces.
We had contact on a regular basis when new collections dropped and
I loved their items right away. On top of that I loved the vibe I got from the
emails so when I was in Berlin I emailed them to see if we could meetup
in real life.
I’m in Berlin quite often so I would meet up for coffee, jewelry talk and
croissants every time I was in town. At one point I thought: It would be so
nice to create something together! So I carefully asked if Jukserei would be
up for this. And the rest is history – because here we are – dropping this
awesome collection we created together!
2. How was the process of creating your pieces with Jukserei?
Super easy going actually. I mean, creating a collection is not easy at all!
But how we agreed on everything and the way we brought my mood
board and concept to life together, was super smooth. First we got
together for a big brainstorm and design-day after I sent over the
mood board and concept.
There we came up with the pieces we wanted to do. After that the lovely
gals at Jukserei started working on the samples and shared all the
updates with me. Then when the final samples came in they sent them
over to me in Amsterdam so I could check them in real life, see the sizes
and try them on!
3. What inspired your collection?
I’m mostly known for my sneakers of course but I get just as much
questions about my jewelry nowadays. I love layering jewelry for a more
chunky/edgy look. I love gold and I love mixing different textures. So if you
look at this collection you see those things clearly: With the use of different
chains and a playful asymmetrical look. Concept wise there are two things
that really inspired me for this collection:
- I wanted to link back to the Golden Girls which is an iconic series
from back in the eighties. The way we wear our jewelry nowadays
– rope necklaces, signet rings etc – are all jewelry that our
grandmas used to wear back in the days!
- I wanted to highlight the fact that we girls are GOLDEN! Yes I’m
(not so) secretly a feminist. Working in a male dominated field with
Girl on Kicks made me really want to support and help other girls
and show that we are good at what we do and we don’t have to
compromise in order to reach our goals or chase our dreams.
4. Who would you like to see wearing your pieces?
All the women who identify with my style and the message of this
collection. Also just every woman in general! Strong women who aren’t
afraid of a little statement jewelry piece.
5. What are your favourite pieces of the collection?
That is like asking who is your favorite child! I love all of them.
I love the Mesh Signet Ring because it’s a little more chunky and the
shape is so pretty.
The 2 Chain Necklace I’m obsessed with cause of the different ways you
can wear it: as a longer necklace or you can remove the shorter chain to
use on your shoelace! And when using it as a shoe-accessory you can still
wear the necklace but then as a shorter style.
The Whole Lotta Chain Single Earring is such an amazing statement
piece! You can wear it chic for a dinner date with you hair up. But also
when you just want to feel powerful on a daily base, cause I feel that's
what this earring does to you. When the light hits the different chains
its magical, haha!
Then the Golden Mesh Earrings are the perfect everyday pair of earrings.
They’re both different so it gives you that playful asymmetrical look.
I also love layering them together in one ear if you have more piercings.
You can discover the limited pieces below: